Campaigns
General Pencil’s #2 Cedar Pointe Pencil

Generation-Z can be a bit lazier than their parents. This is why it is important to have strong tools that are durable and will only help in the creation of a student or artists work.

This billboard ad utilizes Generation-Z lingo by saying, "get a grip". This phrase can be taken quite literally as the pencil grip for the General Cedar Pointe Number 2 Pencil is like no other. This ad is targeted towards the Generation-Z audience by using the lingo that they are familiar with. Your ideas will not "slip" out of your mind, nor will this pencil.
Listerine Cool Antiseptic Mouthwash

This advertisement is a social media ad for Instagram. It is saying that your breath can leave a bad impression, and not everyone needs to know what you ate today from the smell on your breath.

This is a print advertisement for a magazine. It is saying that Donald Trump has a dirty mouth, and even Listerine can help clean his mouth out.

This print ad in a play on the Rolling Stones mouth, saying that if this mouth could talk you would wish it used Listerine after 60 years of singing all around the world.

This advertisement is a social media ad for Instagram. It is saying that you should be the center of attention, and your breath shouldn’t steal the show away from you. You don’t want everyone paying attention to your breath instead of you.

This advertisement is a bus stop ad of Miley Cyrus from the perspective of someone in the front row at one of her concerts. It is giving off the impression that you paid more to see her front row at one of her concerts, yet you wished she used Listerine because her breath smelled bad.
Bounce Dryer Sheets

One of the worst situations is siting next to someone on a plane who smells bad. By using Bounce, your clothes stay smelling fresh for much longer and you won't disturb those close to you.

Not all jobs smell like fresh flowers. For the ones that don't, Bounce can help your clothes smell fresh, even after a long day of work at the fish market.

This interactive subway ad will catch the eye of thousands of people daily. It reminds the consumer that after a long day riding the subway, Bounce is the only dryer sheet that will keep your clothes smelling fresh.